About Joseph Shaffery

Joseph Shaffery is a creative leader, guiding his team through research, idea generation and experimentation with concepts, giving software engineering teams a tangible design to work from.

His current role  is to steer user centered research, ideation, design and prototype generation for an award winning employee benefits portal in a FTSE 100 Financial Services firm.

For six years (until December 2011), Joseph offered web design and photography as Shaffery Designs. His client base spread across the UK, Europe and America and sourced developers in the UK and Malaysia.

He studied product design and manufacture as an Engineering degree and complimented this learning with placements in engineering, fashion, product design and furniture. He was fortunate to work with companies such as IDEO, ARUP and Jones New York (Ralph Lauren brands) in various places including London and New York,

Joseph is interested in UX, design thinking, design, psychology and neuroscience.

He runs the Vienna City Marathon every year and is an ambassador for the UK at this event (UK friendship runner since April 2008).
In 2013, Joseph received his ‘Freedom of the City of London’ and is a Scholar of the Guild of Mercers, giving his apprentices advice and guidance through university.

Design thinking, user centered design, UX, agile, scrum, Adobe Creative Suite (Photoshop, Illustrator, InDesign), coaching and leadership.

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