Category: Branding

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Branding without integrity is just a marketing exercise and not branding at all!

Last week I attended the Customer Experience Summit in London – a chance to see and hear market experts talk about good and bad customer experiences and best practice. Louise Cooper, Times columnist and blogger at coopercity.co.uk started the keynotes with customer experiences at Primark and Tesco amongst others (read on her blog). It was a great start to a day that...